Getting customers to find your business

You can have the greatest business, service and website but how do you get the word out? Organic search results are the best ROI of any digital strategy. 

What SEO strategy is right for my business?

Local SEO

What is local SEO? Local SEO is specialized tasks to get your business recognized as a local business. Local SEO is the most critical SEO for brick and mortar business due to mobile searches. The businesses that show up in Google’s local 3 pack see more visits than businesses that do not.

Your local business can also be in the 3 pack buy paid advertising. But we strongly suggest going after organic local search result as they will give the best ROI unless you are in a very difficult market. Even then, continued work should be put in for increasing organic local results.


Organic SEO

 Organic SEO is useful for both local businesses as well as internet based businesses. Organic SEO takes time to get your site ranking. You will start seeing the results within about 30 days but you will not reach full potential until about 2 years. This sounds like a long time and it is but it is by far the best investment in marketing your business on line.
There are many places offering instant results for SEO. These results are typically from “Black Hat SEO” tactics. Using these tactics will cost you a lot more in the long run. They will at best get your site penalized and at worst delisted. It will cost significantly more to have these problem fixed than if you took the right path to getting ranked.


Search Engine Marketing
SEM is a fast way to get traffic to your website. This is often referred to as pay-per-click marketing because you will be charged every time someone clicks on your add. So how much does it cost? Well that depends on the competition for the keywords you are target. It can me as little as a few cents per click up to $55 for words like insurance, mortgage and loans. This is a good way to get traffic while you are improving organic SEO. 

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