social media marketing
Customer engagement and marketing through social media
Through social media you have the ability to promote your business to existing and future customers. It gives you the ability to express your knowledge in your field by providing valuable information on social media.
What can you expect from a socila media marketing campaign
How does the process work
Setting up Profiles on the right platforms
Not every social media platform is right for every business. Businesses that are highly visual do well with platforms like Instagram, Pinterest, Dribble, ect. Platforms that use a lot of content are best with platforms that are content driven like Quora, Medium, Twitter, LinkedIn, and Google Plus.
Unfortunately, not every business will benefit from having a social presence. Yes you heard that right, not every business needs to be active on social media. We do suggest having social accounts to have the presence on those platforms but in many cases there is little ROI on social marketing budgets. Social media is truly beneficial in only certain cases. Here are a few of those cases:
- Building a brand
- When the business is directly tied to a person or personality
Don’t fall for all the hype of social media being the best start of every sales funnel. Call us to discuss how social media marketing will fit into a custom marketing campaign for your business.
Content creation and distribution
Many times you can simply share content that you already have on your website and link back. This is a great approach to getting your content seen by more people. This will increase traffic to your website as well as increase brand awareness. We can work with you to build tailored ads for organic and paid advertising on social platforms.
Paid Social advertising
This is the best approach at getting you business in front of the specific part of the population that represents your customer base. The ads need to be entertaining and to the point to work on most platforms. So the content created for paid marketing will be much different than the shared content you post on your business profile.