Search Engine Optimization (SEO)

Getting customers to find your business online

Search Engine Optimization (SEO)

You can have the greatest business, service and website but how do you get the word out? Organic search results are the best ROI of any digital strategy. 

Bring more traffic to your website with Search Engine Optimization.

local seo

Local SEO

What is local SEO? Local SEO is a specialized task to get your business recognized as a local business. Local SEO is the most critical SEO for brick-and-mortar businesses due to mobile searches. The businesses that appear in Google’s Local three-pack see more visits than those that do not.

Your local business can also be in the 3-pack buy paid advertising. But we strongly suggest going after organic local search results as they will give the best ROI unless you are in a very difficult market. Even then, continued work should be put in to increase organic local results.


Organic SEO

Organic SEO is useful for both local businesses as well as internet-based businesses. Organic SEO takes time to get your site ranking. You will start seeing the results within about 30 days but you will not reach full potential until about 2 years. This sounds like a long time and it is but it is by far the best investment in marketing your business online.
There are many places offering instant results for SEO. These results are typically from “Black Hat SEO” tactics. Using these tactics will cost you a lot more in the long run. They will, at best, get your site penalized and, at worst, delisted. It will cost significantly more to have these problems fixed than if you took the right path to getting ranked.


Search Engine Marketing
SEM is a fast way to get traffic to your website. This is often referred to as pay-per-click marketing because you will be charged every time someone clicks on your ad. So how much does it cost? Well, that depends on the competition for the keywords you are targeting. It can be as little as a few cents per click up to $55 for words like Realtors, Real Estate, Web Hosting, Domain Names Registrations, Insurance, Mortgage, and Loans. This is a good way to get traffic while you are improving organic SEO. 

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